Brentwood’s Bamboo Mattress Offers USA-Made Quality at a Bargain Price

Dozens of mattress manufacturers have come into being in recent years as part of an explosion of growth that was entirely unprecedented in the industry. In fact, the mattress business was formerly a fairly slow moving place, with high startup costs keeping out most would-be entrants and favoring established presences.

All the same, some of the longest-standing businesses in the industry have been faring just fine even in the face of this formidable wave of younger, fresher competition. In just about every case, however, achieving that level of success has required either doubling down on historical strengths or finding entirely new ways to stand out.

A Los Angeles mattress maker named Brentwood, for instance, has turned over an entirely new leaf in order to survive and thrive in the highly competitive modern mattress market. As those who see more online will discover, its mattresses have managed to carve out a distinctive niche that will appeal to many value-oriented buyers.

Finding Ways to Succeed in a Competitive Environment

A budget of any level can buy a far better mattress today than would have been possible with the same amount of spending in the past. That is most often seen, naturally enough, in the middle of the market, where the majority of mattress buyers are content to focus their efforts.

Budget-oriented buyers have so far mostly stuck to fairly low-end products offered by retailers like Walmart and Amazon. Starting a couple of years back, Brentwood spotted an opening here and began attacking it in earnest.

The result was the company’s Bamboo line of mattresses, a family that strays significantly from the firm’s historical roots. Designed to provide a great deal to buyers who put value first, these mattresses have quickly become some of the best reviewed in their price class.

A Truly Well Rounded Budget Mattress

Despite carrying such a low price tag, the base model of the Bamboo line also features a proud “Made in the USA” label. In fact, every mattress in the family is assembled by hand at the Brentwood factory in Los Angeles. An equally impressive 25-year warranty proves that quality has been a priority throughout, with most reviewers concurring that the mattress represents an excellent value for the money.

Current Trends in Wedding Photography

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Wedding photography is an evolving field that requires artistic talent, vision, and highly technical expertise.

In the past wedding photography was almost always limited to stiff posses without much regard for the underlying story, emotion, romance, and behind the scene events of the wedding day.

Although there is still a big segment of the wedding industry that practices traditional photography with its preplanned poses, and recreation of the wedding peak events such as the kiss, the ring exchange, etc., the modern wedding couple demands a more contemporary approach to their wedding day.

Wedding photojournalism has been in vogue for the past decade. The central idea behind it has been the capture of the wedding events without any interference or direction from the wedding photographer. The photographer is there to capture the true essence of the wedding day. As a result of this realistic approach the photographs are a true representation of the wedding day. Hard core wedding journalistic will be totally opposed to posing any wedding related event. If it doesn’t not happen during the wedding it won’t be recorded. This includes family group photos.

Several photographers offer a hybrid approach to wedding photography, usually a combination of traditional and journalistic wedding photography. In this approach the photographer focuses on documenting the wedding day but the coverage also includes a session with the couple for formal posed or semi-posed photographs and also family group photos.

The latest trend in wedding photography is toward a more fashionable approach. Inspired on high-end fashion magazines such as Vogue, Elle, InStyle, Cosmopolitan, Glamour, GQ, American Photo, etc., and wedding magazines the photographer seeks to make the couple’s fantasies real.

In the fashion wedding photography approach the goal is to make the wedding couple look their best. Their romantic interplay is glamorized to its maximum expression. The everyday couple becomes like wedding celebrities. Attention to detail is required to achieve the perfect look. This approach requires a great deal of artistic talent behind the camera and also great computer image editing skill to produce a unique photo. Half the photo is made on the camera with the second half achieved though digital image editing and manipulation.

Which style is best, is for you to decide. In our experience a big segment of the wedding couples want to capture the reality, details and romance of the wedding day but at the same time they have fantasies about their wedding and the way they should look.

When making a decision for a wedding photographer look closely to the photographer’s portfolio and see how it agrees with your philosophy on how your wedding day should be photographed. Regardless of your philosophy please make sure that you select a master of the craft, you and the next generation deserve masterpiece memories of your wedding day.

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