Steps to Choose the Best Wedding Photography

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A wedding photograph is one of important things in a wedding ceremony. It is importance since it covers all the memory of your special day. It will also represent and remind every different memory of your wedding day. If you want to make your wedding photograph as good as the precise wedding that you have, you do not need a traditional wedding photograph. As an alternative, you would like to think of an exclusive wedding photograph idea to create your wedding photographs creative and exclusive.

Including your relative

Those of relatives are the most cherished wedding photos. There are many ideas for a wedding family photo, but you can come up with that integrated a family photo that has many interesting and exclusive photo ideas. It is the best time for you to take a family photo in a wedding day as in that day your family members will be dressed to make an impression. If you want to get an exclusive and   unique  family photo, you may think to arrange your family members in a humorous way. You can also arrange your family from tallest to shortest just like sit on the stairs. There are many  unique  and exclusive wedding photo ideas that you can choose for you and your family members.

The photograph of the Bride and Groom

One of the most important things in a wedding day is the photograph of the bridge and the groom. It is better to take the photo with a  unique  and exclusive way. You can take the  unique  photo of the bridge and groom in a different ways to make it interested. The first thing that you could do is that you should make a difference of the funny cake topper where the groom is dragged the bridge behind him. The real life moment would make the  unique  and exclusive wedding photo. For the second option, you may take a picture of some famous man and women who are invited in the wedding ceremony.

Exclusive and Elegant

If you do not interest about a  unique  with funny, you can still to try with another  unique  wedding photo idea. You do not need to worry because you can be exclusive and elegant at the same time. You may ask the photographer about the backgrounds to turn the traditional into exclusive wedding photos. You can also transport the entire wedding ceremony to beach and also a snowy winter meadow by using the background.

Anything photo ideas that you will choose, you have to be sure that you will get the best photos since it covers the whole moment of your important wedding party.

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The Need For Having A Monetary Counselor

Virtually anyone could use a little advice in relation to their own money. Expert experts can be found to be able to aid these wondering about their own budget and the way they could be enhanced. Nevertheless, a lot of people today feel that fiscal analysts are simply for the particular affluent. The truth is that virtually any group of people may utilize the experience associated with one of these expert folks.

On the subject of money, you’ll find a lot of unique types of agents available who can support. As an illustration, a specific professional could possibly be on the market to help somebody determine a mortgage or a housing bond. In such a case, this consultant probable makes a specialty of home loans and real estate investment. With that being said, you probably would not seek out a mortgage counselor while you are planning to invest in the particular stock trading game. People may read more below regarding shares and bonds.

If an individual is undoubtedly trying to create a number of key purchases, some might choose to think of speaking with a good investment counsellor. A great investment counsellor can assist a trader aiming to place their particular cash in the stock trading game. A specialist advisor can help a venture capitalist determine the type of shares they ought to select in an effort to fulfill their own economic targets. Potential buyers could have a glimpse with thisĀ  in order to find out about investing and the professionals available who is able to provide support.

How to Monitor Your Credit Report – The Advantages and Disadvantages of Three Different Strategies

Although there seems to be much greater awareness now about the importance of checking our credit reports periodically, many people still aren’t sure about exactly how to monitor their credit. In this article, I will identify three different ways in which consumers can monitor their credit, and I will also discuss the advantages and disadvantages of each of these three ways.

The first credit-monitoring strategy would be to request all three of your credit reports at the same time. As you are probably aware, you can get a free copy of your credit report each year from each of the three major credit bureaus. (You can claim your free reports by logging on to annualcreditreport.com, which is the official web site supported by the credit bureaus.) The key advantage of getting your three credit reports all at the same time is that you can directly compare them for inaccuracies and inconsistencies. Another advantage of this approach is that you can monitor your credit for free. Also, this approach involves a minimum amount of time, as you would be requesting and then reviewing your reports only once each year. The main disadvantage of this approach, however, is that you will not be eligible for another free credit report for 12 months. Thus, it would be a full year before your next opportunity to identify any inaccuracies or suspicious activity on your report. If you wanted to check your credit a second time during that year (which you most definitely should do), you would have to pay for your three reports. Another disadvantage of this approach is that the free credit reports do not typically include your credit (or FICO) score. The three major credit bureaus will be happy to sell you that piece of information, of course, as will any number of other web sites.

The second strategy would be to order one of your free credit reports every four months. The key advantage of this strategy is that it would allow you to monitor your credit report throughout the entire year, and again, you can do so for free. Additionally, you would have the opportunity to identify any changes or new information on your credit report at four-month intervals, rather than only once a year as in the first strategy. The main disadvantage of this strategy is that you would not be able to immediately compare all three reports at the same time. This means that it might be four or eight months before you recognize any discrepancy between the reports from the different bureaus. A second disadvantage is that this strategy would require you to remember to request your credit reports at three different times each year.

The third strategy is to have your credit report monitored for you by subscribing to one of the many credit-monitoring services. The primary advantage of this strategy is that these services will monitor your credit for you at all three credit bureaus. This is ideal for individuals who do not have the time or the inclination to do so themselves. Another advantage is that these services monitor your credit on a daily basis and alert you about any inaccuracies or unauthorized activity. In this regard they offer superior protection against identity theft, as you could be notified almost immediately of fraudulent activity. The key disadvantage of this strategy is that you will have to pay anywhere from $60 to $180 per year for this service. A second disadvantage is that different companies provide different levels and quality of service. Therefore, it is advisable to shop around and compare various services that are available before signing up for any of them.

Clearly, each of these three methods of monitoring your credit has its own unique advantages and disadvantages. Each consumer must decide for him- or herself which of the three methods is most agreeable to him or her. What is most important, though, is that you do monitor your credit regularly.

Easily Get Restaurant Reviews From Customers

These days, people don’t buy anything without reading reviews first. Amazon.com is the world’s favorite shopping mall. Visitors look for an item that is both heavily reviewed and has a mostly positive rating. There is suspicion of items that have no reviews, as that means to most folks that the business is probably new and the item they’re looking at is of questionable quality. Positive customer reviews weigh in big time within the consumer psyche and the convenience at which reviews can be posted means that every interaction with a customer is a potential opportunity to make or break many future sales. These ideas began with the retail industry, and they’ve spread like wildfire to restaurants.

So, should you ask for reviews or not? Let’s review the pros and cons:

PROS

Incentivizing is a great motivator for everything in the world. If you want reviews from your customers, offer them something of value. Asking for reviews isn’t bad as long as you’re not flat-out paying for them. Put something fun together: drop review submitters’ names into a monthly raffle for a free lunch, pick a top reviewer and send them to an exotic themed vacation (think Olive Garden sending families to Italy), have your top chef prepare dinner for a certain special patron. There are tons of ideas that involve a thematic approach to incentivized rewards versus just handing out cash. Get your patrons involved and excited and reap the benefits of a truly passionate reviewer!

If you choose to nudge patrons in the right direction, make it easy for them. Offering them a comment card is one way to go, and you can put that review up on your website, but how can you get the word out on UrbanSpoon or Yelp, two of the most popular restaurant review sites? You’ve got to tell customers where to submit their feedback. “Search for us on UrbanSpoon!” is a quick, easy and non-pushy way to let people know you’re active on that site. Make sure to develop a way to track your review-submitting patrons so that you can reward them. You’ll generally receive an email notification when a review is submitted to either one of those sites.

Posting restaurant reviews can be fun! Think about the power of mobile Smartphone applications: a patron can take a picture of your menu (or their meal plate) on their phone and post it online instantly, even while they’re still eating their Southwest Quesadilla Special. They can then immediately “thumbs up” or “thumbs down” your business based on their experience. This is incredibly helpful to other customers. PRO TIP: Consider taking clear pictures of your menu and your location and uploading them to review sites before someone else does. Doing so helps potential new customers decide if they want to eat at your establishment by taking the guesswork out of what you’ve got to offer. The more information that’s readily available about your business, the better.

CONS

The first question you need to ask yourself honestly is this: “Is my restaurant ready to be reviewed?” Many restaurant owners get antsy and jump the gun, so to speak, in taking steps to force reviews. They may have had a slow grand opening and think that getting “good press” on sites like UrbanSpoon and Yelp is the only way to stay operative. These sites are dynamite for influencing potential customers, but hard selling reviews is not the way to go. If your restaurant isn’t 100% where you want it to be at, incentivizing reviews could also mean reminding people that they can post negative reviews, too. As many small business owners have learned, one negative review that’s boosted to the front page of Google can spell doom for their business. Just like a positive review can encourage new folks to try an unfamiliar restaurant, a negative review can drive just as many away. Lesson: don’t force reviews if you’re not ready for them.

Positive reviews from non-incentivized customers will almost always feel more “real.” So although it may take longer to get a review, it may be worth your wait.

Have you ever read a restaurant review and just known that it was the owner writing it, or one of the company’s employees? How did that make you feel? Most consumers who feel like they’ve experienced a fake review will immediately go elsewhere, with a permanent sense of distrust in that business.

Some review databases (like Yelp) frown on incentivized/paid reviews. They’ll go as far to delete over-zealous, fake sounding reviews in order to keep their site “honest.” In this case, it may not be worth the investment to reward a reviewer.

If your restaurant is outstanding on both service and menu fronts, you may not have to encourage review submittal at all. A new patron should be so floored after having left your establishment that they want to share their experience with the world. Have you ever been to a restaurant where the server was “on it,” the food was excellent, the wait was nonexistent, and the atmosphere was just fun? I bet you wanted to tell people about it. This same theory applies to restaurant reviews: provide an entirely excellent experience at every point of contact and expect to be rewarded for your hard work.

The answer is up to you. If you can solicit reviews in a fun, creative way, that plan might work out well for your business. Beware of over-incentivizing; remember you want honest reviews, not a bunch of fluff. No doubt, reviews are a superb way to generate new business. You might even say they’ve become essential in today’s world of infinite information. Keep in mind that consistently great service will be rewarded with words of praise, so keep your bar set high, your plates clean, drinks full, food hot, and staff friendly. You’ll eventually get to the point where you don’t need to solicit reviews anymore, they’ll just come naturally.

All About The Features of Apple iPhones

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There are many great and   unique  features to the iPhone. Not only does it display modern technology but it displays the beginning of new technology. There are many great iPhone features but I will only tell you about the best. The iPhone has a great email sending quantity which lets you send up to five pictures through each email. Another great feature is when you are playing your music and someone is calling you, the music player will automatically pause for you to take the call. Then it will automatically resume once you are done with the call.

If you want to access all your iPhone files on the computer, you just have to plug it into the computer and wait a little time for it to sync its contents to the computer. The iPhone has a great display and sound quality when you are watching YouTube videos. The iPhone is basically a small laptop but it is made to fit your hand, which is very convenient. If you want to change your viewing screen from portrait to landscape, you just turn it 90 degrees and it will automatically change the viewing screen. Now how cool is that. Another iPhone feature that is related to that one is when you are on your music player and want to switch the playing sequence to shuffle, you just shake the iPhone and you will automatically switch to shuffle mode.

Reading has also modernize along with the iPhone features. The iPhone has a great application called iBooks which lets you read books on the iPhone. The iPhone also has another great application called FaceTime Video Calling which allows you to video call with anyone as long as you have WI-FI connectivity. Whenever you do not have your iPhone with you and you fear that you might have some missed calls, the iPhone will display it on its screen when you go to unlock it. You can have a great auto-fill option on the phone which you can fill out registrations automatically. But it only gets better lets say if you give your children a iPhone for Christmas and want to put parental controls on it, you can easily do that by putting a pass code on what you restrict on the iPhone.

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The Ideal Habit for Young Adults to Develop

In the event that all the knowledge through almost all the wise men and women worldwide were to be compacted straight into one piece of advice and passed to each and every adolescent at the outset of his / her grown-up existence it becomes this: Work to become a saver. Only look at this site. Not many behaviour in life is going to bless you to the level at which this one can. Fight the need to amass personal debt at the moment when you see your closest friends buying autos, spending extravagantly, and taking on the type of debt that are going to require these people to work extended hours for several years to pay for them. Most really some day die still indebted – is this truly what you would like? It isn’t. Learn to exercise frugality very early and it shall surely pay off in the future.

For example, see thisIt includes recommendations for several things, much like getting the best interest levels along with home mortgages when purchasing a house. You might or will not be willing to get a property right now, nevertheless the morning may come while you are, and at this time it is going to really make a difference significantly to you. Exactly what the majority of young adults often fail to accomplish is always to look into the upcoming to take into consideration things which will one day really make a difference to these people. The time to start prepared to stay in that wise and elite lot of people that are provided the best charges and also loan products is now today..

It will take many years to build a a good credit rating, and having fine credit just might be the principal element in the particular method to finding the best in daily life. The finance bureaus have a tendency to examine stuff like persistence within a man or woman’s payment record, someone’s credit card debt to credit ratio, and also regardless of whether you have possessed a property foreclosure or even reported a bankruptcy proceeding. By being prepared to hold off pleasure in several things and also to exercise discretion along with intelligence upon others, you are able to eventually preserve thousands upon thousands of money. Examples include being willing to drive a pre-owned car, working in a second job, and also establishing the goal of financial independence from a young age. Visit this webpage here regarding more info

Different Strategies For Being More Motivated

Have you ever had that time you just needed a way to get through a day or just get given the piece of information you need that fits with you? We have all been in a place where we just want to be uplifted and move on from our present state, we do not want to be that negative, down unhappy person. We are trying hard to make everyday a day for us. Another wonderful day fill of opportunity.

We are all so different it is no wonder then that our answers are all different. Deep inside ourselves we find a way to get in touch and get motivated.

For one person motivation could be that perfect song that cheers you up on your off day, for another it could be holding a new born baby. It could be listening to your favorite audio or sitting reading a great book. The list of motivators goes on and on, no way is wrong nor in the same breath right.

When you are seeking the motivation you need in your life, evaluate what lifts your mood already what gives you a cheerful day. Look upon your greatest day and feel it. Feel what it was that helped you get there.

What is for one, is not perhaps the next persons motivation no one is to judge what is going to help another.

It is a bit like saying we all will bring up our children exactly the same way, it just does not go that way as we are all from different backgrounds, cultures, religions, ways of life and we all are so different yet unique & beautiful in our own ways.

To find your motivator is to think of your perspective which would be different for each individual. It could be a day that went well, what happened in that day? Think of what you have done differently perhaps to start that day? Think of what it was that made you smile What was it that made you laugh? What was that feel good moment? Special occasion? Achievement, success, reaching a goal.

Now that you have found your Motivator, tune into what you need to be motivated. Did you need a day that was organized? Did you need a good nights sleep? Was it that you had no issues crop up or is it you just felt them differently.

Now that you have analyzed what you did, what you needed, go and rinse and repeat and fill your days with more of what gets you tuned into what makes you feel good. If you can take away any of the parts that got you down or perhaps think of them differently you are in charge of your motivation.

It could apply to a business day, a mothers day at home, a retired person enjoying their retirement or just a young person doing a normal school day.

You are in charge of your motivation, fill your life with what you need, only you know what is your motivator only you have the answer.

Top 5 Best Selling Albums in Britain in 2010

2010 was a great year for music in Britain with some amazing album releases. Album reviews were flying off the shelves for breakthrough brands, but it was the old guard that ruled the roost at the top of the album charts. The top 5 best selling albums in Britain is filled with established acts and while there aren’t any that I can pick out as favourites of mine, you can’t always ignore the numbers. When there is that many people buying an album there’s got to be something about it that has grabbed the attention of the masses.

5. Plan B, The Defamation of Strickland Banks

The only breakthrough album release of 2010 fell to London wide boy, Plan B, or Benjamin Balance-Drew as he’s know to his mum. The release of The Defamation of Strickland Banks, his second studio album, in April 2010, led to an instant number 1 in the UK album charts. It sold over sixty eight thousand copies in its first week and went on to sell a whopping eight hundred and twenty six thousand copies throughout the course of the year. Album reviews were fairly positive overall with ratings ranging from six out of ten to four out of five, but his move away from his rapping routes prompted one album review from the Telegraph to describe it as being “populist” although the overall tone of the review was generally favourable

4. Rihanna, Loud

The ups and downs of Rihanna’s personal life has been well documented by the media, but when it comes to her albums it always seems to be on the up and up. It including high grossing hits Only Girl in the World, What’s my Name and S&M. Released in November 2010 the album the album went in at number 2, selling in the region of 91,000 copies, but later climbed to the number 1 spot. Though it was released late in the year, it still managed to sell 839,000 copies in total. Rihanna’s Loud received average to favourable album reviews from the mainstream press.

3. Lady GaGa, The Fame / The Fame Monster

When Lady GaGa first appeared on the music scene it was as though she appeared out of nowhere and was suddenly everywhere. Now it feels like she’s always been there. The illusion of her meteoric rise to musical prominence has been fuelled by the trash media and paparazzi that she seems to target so much in her music. The love hate relationship continues in The Fame / The Fame Monster and while it was originally released in November 2009 as an EP as a re-release of The Fame, it still went on to be the third best selling album of 2010 in the Britain.

2. Michael Buble, Crazy Love

Who’d of thought it. Michael Buble had the second highest grossing album of 2010, epitomising the fact that you can never underestimate the buying power of easy listening loving ladies everywhere. The smooth singing Canadian has turned into a power house of selling album selling prowess and in 2010 he really hit the mark with Crazy Love. Michael Buble’s fourth studio album, Crazy Love is another crooner loving record and went straight in at number 1 in October 2009, but maintained sales all the way through 2010 to guarantee it a place in the top 5 best selling albums in Britain in 2010. Selling more than 1, 227,000 copies, but to be fair, it doesn’t really matter how many albums he sells, he’s never going to get into the Rat Pack.

1. Take That, Progress

Back during the 90s Take That were the bees knees with the girls at my school. They wore Take That emblems around there necks and probably cried like crazy people at the news that they were breaking up. It is these same girls, now women, that have secured Take That’s resurgence to musical hegemony of a certain persuasion, making their album, Progress, the biggest selling album of 2010 in Britain. Released on 15th November 2010 and returning Robbie Williams to the Take That fold after his long dark days alone in the California sun, it inevitable charted straight in at number 1. Despite the release being so late in the day in 2010, it still managed to sell in excess of 1.8 million records. Album reviews were very positive, giving it an average of around 8 out of 10 in both popular and industry media, but more than anything, it gave Robbie something more than just aliens to believe in.

The Cautionary Tale of Shakespeare’s Macbeth

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William Shakespeare’s Macbeth contains a lot of life lessons. Number one: Don’t listen to stranger bearded women when wandering through a fog. Number two: Never let anyone bully you into doing something you don’t want to, even if it’s your wife. And Number 3? If you want to become king, the kill-everything-in-your-path strategy, while seemingly effective, is bound to backfire.

Macbeth is indeed a cautionary tale of greed, power and ambition. At the play’s core, it is about humanity’s tendency for evil and ruthlessness, particularly when fueled by the desire for ascension. Macbeth, a Scottish nobleman fresh from a ruthlessly victorious battle, stumbles upon a pack of prophesizing witches who imply that kinghood is in his future, effectively messing with his head and ego. Just a few little words set Macbeth in motion to achieve his fate of being king, instead of letting things unfold naturally.

Looking at Macbeth summary, Macbeth stands somewhat as a tragic hero and a villain in the play, as he is a man whose ambitious ego and thirst for power sets him on a path of destruction that inevitably arrives at a grisly destination with his head on a spike. Violent is as violent does for Macbeth.

What we learn from Macbeth, aside from the whole downside in embarking on a murderous rampage, is that our desires and our emotions control us much more than we think. It also highlights how easily swayed humanity can be at times, when all it takes is some eerie women to plant a seed of power in our impressionable egos. At its basic level, Macbeth is about the power and drive of man, and how that power and drive can effortlessly steer us off course. Take, for example, a selection from Macbeth quotes featuring the hallucinations of Macbeth that finally convinces him to kill the king. A floating mirage of a dagger, “a dagger of the mind” he calls it, seals the deal for Macbeth, reading it as something to “marshal’st” him on his way to power. Note the level of agency he ascribes to this image, which could either be a manifestation of the witches or of his “heat-oppressed” brain. The image is both a sign and a usher of sorts for Macbeth, suggesting his own lack of agency and self-determination that allows him to be easily swayed. A helpful comparison in understanding Macbeth’s craziness can found in another famous Shakespearean play where a tragic hero is conflicted with inaction, uncertainty and of course, impressionability when it comes to the supernatural. In the Hamlet summary, Hamlet is directed on a path to avenging his late father by his father’s ghost. He wavers and flip-flops on what to do-much like Macbeth-until finally committing the first murder (Poor Polonius!) that gets the ball rolling. For him, as for Macbeth, the first murder is always the hardest, but it gets easier with next few. For Macbeth, it gets excessively easier.

The tendency to be impressionable-either by one’s own mind tricks or the biting word from Lady Macbeth or the witches-makes Macbeth vulnerable to his own impulses of greed and power and the subsequent implication for evil. It’s also what makes him appear partly as a tragic hero, someone whose flaws of initial weak sense of self allows him to be a plaything of fates and witches. Those reading Macbeth as a tale of power and greed must also take into consideration how such ambitions are essentially weaknesses for Macbeth, as he fails prey to his own flaws. A cautionary tale indeed.

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How to Create Advertising That Sells: Review of the Legendary Advertising Showpiece

How to Create Advertising that Sells Review

David Ogilvy is known across the world as “The Father of Advertising.” This How to Create Advertising That Sells Review looks at one of the strongest, if not THE strongest, works on the rules of advertising. It’s based solely on market research and will deliver on the promise.

Ogilvy was an advertising exec sensation who was sought after within his industry. He compiled more than 40 years of advertising research into one amazing piece. It only contains 1900 words. It ran during the 1960’s and 1970’s in newspapers for his company. Ogilvy wrote Confessions of an Advertising Man, quite probably the most prominent and celebrated books authored on Advertising. He started his lengthy vocation employed by Gallup. Knowing what Gallup does, that’s likely to be most perfect point for an advertising man to start a stunning profession.

So We Begin… Part One

In this Ogilvy quintessential masterpiece “How to Create Advertising that Sells” Review, we’ll cover the initial 7 maxims. Now, covering seven rules out of 38 can appear to be insignificant at first glance. However, one would at their wit’s end to stuff this quantity of information concerning the ad biz into a more condensed study.

Maxim One: Position

Ogilvy considers Dove soap as the ideal illustration. They have a few choices for the campaign. Would selling clean hands be their best option? OR, would selling soft skin be a better option? The decision ad execs made that day was the first-rate answer for Unilever as proprietor of the Dove brand. When getting ready to sell a product or service, begin here.

Maxim Two: The Promise

With making a very large promise, Ogilvy said the ad can’t be wrong. Make the “obligation” exclusive. Make it a real contender. Lastly, the product or service had MUST ACCOMPLISH the promise given. If it can’t, start over.

Maxim Three: Image

When considering branding a person or business, create the “most sharply defined personality” for the brand. When every ad campaign goes in several different directions and lacks a concise focus, that business is likely to fail. A big picture is what is missing. Advertising should be based on a campaign, not a single ad. Lacking a consistent theme from one ad to the next is a kiss of death. With social media, coming across as a slightly bi-polar is easily possible. Successful social media campaign ideas have to pull together this idea as a foundation. Make the brand image consistent every place, every time.

Maxim Four: ONE LARGE Idea

Ogilvy said it’s normally a very basic concept. It just takes one idea, though. It required because it “gives the customer a jolt” and makes them pay attention to the ad. It’s no secret that a business must stand apart from the competition in order to get noticed. Agreed? But, in order for a customer to take action, it’s a completely different thing. Developing over-the-top, complicated ideas are amazingly easier than coming up with ONE Straightforward, uncomplicated LARGE idea, according to Ogilvy. It requires pure genius. They will withstand the test of time.

Maxim Five: Superior

Its common sense, but it’s often overlooked. Consumers consider an unattractive product with an “inferior image.” The world in which we live is extremely visual. The way things appear always alters perception, without exception. It’s always been this way. Garbage in… Garbage out.

Maxim Six: Don’t Be Boring

Be very charming. Attempt to engage the viewer and get him or her involved. “Make him hungry.” Next, get him to participate. It isn’t difficult to be interesting, but pushing for involvement is slightly harder.

Maxim Seven: Innovate

Be the starter of trends. Don’t blindly follow crazes and trends. Ogilvy discovered that ad campaigns that followed trends were RARELY successful. He recommended engaging in some market testing with real consumers. It IS a bit precarious to head off into an uncharted direction. Market testing allows ad developers to exercise caution and gain a level of security.

Maxim Eight: Glory Hogs

I bet this was extremely controversial for the time. In fact, it’s probably still controversial because of society. It’s expected that we give a list of our accomplishments and qualifications. Any awards are expected in this list. Ogilvy felt creative awards for ads deludes creativity in people and steers them away from goals. What is the goal? In successful campaigns, the goal is the quest of sales. Ponder upon on what persuades the consumer and not what gains awards.

Review in Summary

So, this was the first quarter of David Ogilvy’s How to Create Advertising that Sells Review. Pretty amazing? Considering how old it is, it is still so relevant and very timely. The value of this document is priceless. Hundreds of thousands had to be spent on worthless, unsuccessful ads in order to gather data and determine what creates success. So, figure out what will be sold and remember to sell the sizzle. Make a large promise, and then deliver. Create a laser-focused brand and place it at the front of each ad. Create ONE LARGE idea. Continue the thread through every campaign. Favorable visuals correspond with more successful campaigns. Boring is bad. Take out some insurance and start a trend. Think profit not recognition.

Part two of How to Create Advertising that Sells Review promises more value along with breathtaking, profit-generating maxims by the advertising legend.